The brown brings forth a sense of warmth, nature and reliability.īrand Adjectives: Natural, serene, coastal and balanced. The tetradic palette of Aesthetic White has four colors - F1FFFB (Azure (Web Color)), F1F5FF (Alice Blue) and FFF1F5 (Lavender Blush) in addition to the base. Blue represents loyalty, dependability and trust. Green is the color of nature, growth and serenity. The windstruck color palette represents a triadic color scheme of bold greens, soft blue-grays and a splash of brown. Colors that create an aesthetic feeling when used together will commonly accompany each other in color. A color palette is simply a collection of colors, usually chosen by the designer or artist. UPDATE: I created a follow-up blog post with 15 More Minimalist Color Palettes Color schemes are used to create style and appeal. With each color palette, I discuss the color theory, brand adjectives and color schemes to guide you towards a color palette that properly represents your business. In this blog post, I am sharing 15 color palettes to jump start your brand identity. Although we each have certain preferences when it comes to color, it's more important to use colors that give off the right message that will attract your ideal audience than it is to use colors that you're generally drawn to. Color palettes help you to choose colors that compliment each other. Color schemes can be created from scratch or they can be selected from a predefined palette like the ones you see in image editing software. When you start creating a color palette for your brand, it can be overwhelming. A color palette is simply a collection of colors, usually chosen by the designer or artist. Color palettes can be one of the most communicative aspects of your brands visual identity.Ĭolors can create a sense of peace, excitement or urgency.
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